Li Auto i8 electric SUV faced a tough debut, but its relaunch with a streamlined single configuration and lower price aims to win back buyers. Discover how Li Auto is addressing challenges and competing in China’s fierce EV market.

Li Auto i8 Pricing Details

• Single Configuration Price: RMB 339,800 ($47,310)
• Previous Price Range: RMB 321,800–369,800 ($44,400–$51,000)
• Price Reduction: RMB 10,000 (2.86%) from the original Max trim

Key Features of the Li Auto i8

• Battery: 97.8-kWh ternary lithium, 720 km CLTC range
• Charging: 5C supercharging, 500 km range in 10 minutes
• Performance: Dual-motor 4WD, 0–100 km/h in 4.5 seconds
• Technology: Li AD Max with NVIDIA Thor-U chip (700 TOPS)
• Design: Yacht-inspired, 6-seat SUV with LiDAR sensors

Why the Initial Launch Struggled

Li Auto’s i8 hit the market with high expectations but only secured 6,000 orders in its first week, far below projections. The three-trim strategy (Pro, Max, Ultra) confused buyers, with many feeling the Pro model lacked premium features for its price. A controversial crash test video, showing the i8 lifting an 8-ton truck, sparked debates about safety claims and damaged consumer trust. Social media buzz, including memes comparing the i8 to “nuclear weapons,” didn’t help.

The Relaunch Strategy

Li Auto responded swiftly, consolidating the i8 into a single Max-based configuration with optional upgrades, mirroring the successful “Li Auto One” model. The in-car refrigerator, a fan favorite, is now standard, and the price drop makes it more competitive against rivals like NIO’s Onvo L90 (RMB 265,800) and Tesla’s upcoming Model Y L. This move aims to simplify choices and rebuild consumer confidence.

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Standing Out in a Crowded Market

The i8’s relaunch leverages Li Auto’s strengths: a robust 3,028-station supercharging network and in-house silicon carbide modules for efficiency. Its 720 km range and 10-minute fast charging outshine competitors like the Aito M9 (630 km range). However, Li Auto must navigate fierce competition and lingering skepticism from the crash test controversy to regain momentum.

What’s Next for Li Auto?

With plans for the i6 launch in October 2025 and 4,000 supercharging stations by year-end, Li Auto is doubling down on its EV ambitions. The i8’s relaunch is a test of its ability to adapt and compete in China’s cutthroat EV market.

Disclaimer: This article is for informational purposes only and does not constitute investment advice. Always conduct your own research before making financial decisions. External links are provided for reference and do not imply endorsement.

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